So here are a few steps you can take to grow you home care business. Afterall, home care is projected to grow at a faster rate that care home or supported living.
- Build a sales funnel. You have to have a recurring method for bringing new business in, it may required a dedicate budget.
- Use a good home care management system as you need to operate efficiently, get it automated.
- Know what your competition is doing. Some areas are more competitive than others, even though the population is ageing and there is an increasing need for the service, you still need to go and get it.
- Create an employee loyalty program. Carers are key to any home care business, but it seems there are few nowadays, therefore, you need to do everything you need to keep the good carers on your books. i.e. pay them for mileage or travel time
- Diversify. you could have a mix of domiciliary care and live-in care. This will help you compare what service sells better then you can rethink your focus. Remember you are in the business of care.
There is a lot more you can do, but these are just a few bullet point that may help you in your journey. For more information contact us at sales@istaffrota.com